Homestrap Story
The Great Indian Home Organization Specialists
At Homestrap, we believe that an organized home is the key to a stress-free life. We understand how frustrating it can be when overcrowded cupboards and misplaced items disrupt your day. Ever found yourself searching through a pile of clothes, only to realize your favourite jacket is wrinkled at the bottom? Or opened a drawer to find important documents buried under a mix of old bills? Have you noticed your shoes in the cabinet collecting dust or even starting to smell because they aren't properly stored? Or wasted time searching for keys when you're in a rush? Maybe you’ve spent ages trying to locate your favourite shirt in a packed wardrobe. Our mission is to help you live organized with thoughtfully designed products for Indian homes. With our smart storage solutions, you’ll always find what you need, when you need it, while keeping your belongings fresh and well-preserved. Let us help you create a home that works for you, not against you, so you can focus on the things that truly matter.
Our Philosophy: What Drives Us
Delivering Quality: Durable, value-driven products with attention to every detail.
Crafted for Functionality: Designed for versatility, perfectly suited to diverse Indian homes.
Live Organized, Live Better: More than organization—creating calm, efficient, and balanced living.
Our Founders: Turning a Passion into Purpose
Childhood sweethearts turned business partners, Priyanka and Akash Mehta founded Homestrap out of a shared passion for organization. Priyanka, with her background in consumer insights from Symbiosis, IIMBx, and ITM Mumbai, combines a deep understanding of consumer needs with creative problem-solving. Akash, a first-generation entrepreneur from Sydenham Mumbai and K J Somaiya, brings operational excellence to the table. Together, they’ve created a brand that not only solves problems but also adds value to everyday living.
Our Products: Solving Real Problems, One Home at a Time
Indian households come with their own set of challenges—dust, high humidity and space constraints. At Homestrap, we’ve spent 11 years creating 900+ products that directly address these concerns. Whether it's our space-saving shirt stackers or moisture absorbers that keep your belongings safe, each solution is crafted for the way you live. We take pride in being truly Desi. We ensure our products meet the highest standards for the Indian way of living—combining quality, style and functionality. From kitchen to wardrobe, we listen to your needs, bringing you practical, lasting solutions. With Homestrap, it’s not just about storage; it’s about transforming homes into organized, stress-free spaces.
Find your things effortlessly every time—imagine a home where everything has its place. Smart storage, stylish space, because life’s too short for a messy home — Let’s get organized!
Why Choose Homestrap?
- India’s Leading Storage Brand
- 11+ Years of Expertise
- Designed for Indian Homes
- Customer-First Design
Join Us in Transforming Your Space
At Homestrap, we go beyond by focusing on what matters to YOU. Our solutions tackle the unique challenges of Indian homes. Organizing isn’t just a task—it’s a lifestyle that enhances well-being. From freeing up space to simplifying routines, we turn 'overwhelmed' into 'organized.' Homestrap maximizes every inch, minimizing mess. You don’t just gain space-you gain peace, time for family, and room for the life you love.
Our Social Media Presence
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Our Retail Presence: Visit & Discover a wide range of products designed for your home.
Store: F-02AK First Floor, Phoenix Citadel, Village, near Food Court, Khajrana, Indore, Madhya Pradesh 452016
Available on Marketplaces: Find us on your favourite online platforms – bringing convenience and accessibility to your doorstep.