The Great Indian Home Organization Specialists
At Homestrap, we believe that an organized home is the key to a stress-free life. We understand how frustrating it can be when overcrowded cupboards and misplaced items disrupt your day. Ever found yourself searching through a pile of clothes, only to realize your favourite jacket is wrinkled at the bottom? Or opened a drawer to find important documents buried under a mix of old bills? Have you noticed your shoes in the cabinet collecting dust or even starting to smell because they aren't properly stored. Or wasted time searching for keys when you're in a rush? Maybe you’ve spent ages trying to locate your favourite shirt in a packed wardrobe.
Our mission is to help you live organized with thoughtfully designed products for Indian homes. With our smart storage solutions, you’ll always find what you need, when you need it, while keeping your belongings fresh and well-preserved.
We create a home that works for you, not against you, so you can focus on the things that truly matter.

Our Founders
Turning a Passion into Purpose
Childhood sweethearts turned business partners, Priyanka and Akash Mehta founded Homestrap out of a shared passion for organization. Priyanka, with her background in consumer insights from Symbiosis, IIMBx, and ITM Mumbai, combines a deep understanding of consumer needs with creative problem-solving. Akash, a first-generation entrepreneur from Sydenham Mumbai and K J Somaiya, brings operational excellence to the table. Together, they’ve created a brand that not only solves problems but also adds value to everyday living.
"Homestrap isn’t just about storage, it’s about creating harmony in your home"
Our Milestones
Customers served
Products
Years of experience
Driven by Purpose
Indian homes come with everyday challenges - dust, humidity, and limited space. Everything we design is shaped around these realities, helping you store, protect, and find what matters with ease. From space-saving wardrobe organizers to moisture absorbers that keep belongings fresh, each product fits naturally into the way you live.
Rooted in a truly desi approach, the focus stays on practical, lasting design that brings harmony to everyday living by simplifying routines and reducing daily stress. It’s about making everyday spaces easier to live in and easier to maintain.
At the heart of Homestrap is a team driven by real home problems and real-life use cases, focused on solving everyday challenges in Indian homes. This people-first approach has earned industry recognition for consistent growth and lasting impact, including ET Retail D2C Brand of the Year 2023 (Home Category), Inc42’s Fastest Growing D2C Brand, and being featured on Shark Tank India Season 2.
Connect With Us
Social Media Presence
Retail Store
F-02AK First Floor, near Food Court, Phoenix Citadel, Khajrana Village, Indore, Madhya Pradesh 452016
Online Marketplaces
Find us on your favourite online platforms – bringing convenience and accessibility to your doorstep Amazon, Blinkit, Zepto, Instamart & Bigbasket

